Due to the continuous demand from subscribers The Peninsula has started two branches, one in Chalakudy and other in Pudukkad. Its prestigious – Rs.60 Lakh Sala Half Yearly was a record in different aspects during that time.

Mr. V.P.Anto, the Chairman of the company since the year 2000, along with the Board of Directors, leads the company with full stability and transparency. With full co-operation of the staff, he could achieve excellent customer service. The working time of the company is extended to 9 a.m to 6 p.m. His motto is to bring the company as a ‘Role Model’ among similar institutions. He is now The Thrissur District President of All India Association of Chit funds.